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Uluru familiarisation program


Sunrise and sunset watching are iconic experiences at Uluru but for the Business Events sector, it’s the “how” and “from where” that often deliver the optimum impact.

A group of 17 corporate and association representatives, along with specialist event planners, saw this in action when they recently enjoyed some truly unique Uluru sunrise and sunset perspectives, courtesy of the NT Business Events’s inaugural Unconventional Uluru Showcase initiative.

Swaying gently across the sand dunes aboard a relaxed and friendly camel, as a spectacular Central Australia sun sank below the horizon, set the ‘wow factor’ benchmark for the three day program. The extensive paved terrace of the Uluru Camel Farm was the perfect post-ride dinner venue, with impressive catering provided by Voyages Ayers Rock Resort, and entertainment surprises which included Priscilla-style drag queens.

Uluru Showcase provided an opportunity for participants to visit Nyangatjatjara College, an Anangu college providing secondary education across three remote Indigenous communities. Showcase guests gained insights into the positive initiatives being undertaken by the facility, before undertaking a team-building activity of garden and grounds tidying, as a CSR contribution.

Daylight hours at Uluru offered many activity options. These encompassed guided walks around the base of the monolith including a visit to the Mutitjulu Waterhole, an aboriginal dot-painting class with Maruku Arts and a bush tucker and reptile tour, with all tours conducted by SEIT Outback

Aerial sunset-viewing of Uluru and Kata Tjuta was provided as helicopters delivered participants to an exclusive four-course open-air dinner on the ‘Tali Wiru’ dune top. Showcase guests were not only impressed by the exquisite fine dining cuisine and spectacular location, but were captivated by the engaging Indigenous hospitality team who delivered the whole experience.

Rhonda Norman, Project Manager with The 33 Degrees Collective in Melbourne commented on these elements.

“For us, it’s about the people you meet on the journey,” she said.  “From the guide who explained the bush tucker, the didgeridoo player offering incredible tones while the sun set, through to the amazing host at Tali Wiru – these are the memories that we’ll be talking about to our clients.” 

Early-rising on one of the mornings was rewarded with a ride to the rock aboard SEIT Outback’s unique dining facility, the double-decker Fork and View coach. With its upper deck fitted out as a 44-seat open-air restaurant and the lower deck boasting a well-equipped commercial kitchen, participants were rewarded with panoramic views of a desert sunrise bathing nearby Uluru, which was complemented by a hearty breakfast. Desert dingoes howling on cue as the sun rose provided an extra-special thrill.

A final Uluru sunrise viewing and breakfast was provided at the Field of Light, the magnificent lighting installation created by acclaimed artist Bruce Munro. Guests continued on to visit Kata Tjuta’s remarkable domes before their action-packed Uluru Showcase adventure finally came to its conclusion.  

Uluru Showcase guests were accommodated at Voyages Ayers Rock Resort’s Sails in the Desert Hotel and the newly-refurbished Desert Gardens Hotel.  The alternative accommodation options of Ayers Rock Resort were also showcased and the site inspection undertaken of Uluru Meeting Place highlighted the resort’s impressive capability for business events.

Contact the NT Business Event team to register your interest and let us show you the NT.